Staying ahead: Responding to tenant communication trends

Posted on 2nd Oct 2023 • Filed under tenant engagement communication property management

   From the days of paper memos and face-to-face chats to instant messaging and video calls, the ways we connect with our tenants have significantly transformed over the years. Today's property managers must stay ahead of these shifts to maintain open, transparent, and efficient lines of communication.

   With the rise of smartphones and high-speed internet, digital communication has become the norm.

   Tenants now expect instant answers, quick problem resolution, and the ability to communicate with property managers at any time, from any location.


   To address this, many are turning to platforms that offer a myriad of communication tools under one roof. These platforms provide a centralized place to manage communications, ensuring that messages are not lost in the shuffle and that every query or concern is promptly addressed.


   For instance, consider the convenience of having an integrated system that lets you send out newsletters.  With this feature, managers can effortlessly create, customize, and share newsletters with their tenant base, ensuring everyone is in the loop.


   Alongside newsletters, articles have also become an invaluable tool for communication. Being able to share in-depth updates or information about the property, community events, or maintenance schedules via articles keeps tenants informed and engaged. A dedicated space within a digital platform for such articles ensures that tenants have easy access to vital information whenever they need it.


   Another element of contemporary tenant communication is the ability to share offers. Whether it's a discount at a local gym, a deal at a nearby restaurant, or a promotion within the property itself, modern platforms allow property managers to share these deals with their tenants quickly and efficiently. It’s a win-win, enhancing tenant satisfaction while also supporting local businesses or services.

   Of course, two-way communication is crucial. Polls serve as an excellent tool for this, giving tenants a voice. Whether you're considering changes to the property, looking for feedback on an event, or just want to gauge tenant sentiment on a particular topic, polls provide invaluable insights. By incorporating this into a unified platform, property managers can ensure they're always in tune with tenant needs and opinions.

   It's also worth noting the importance of a streamlined ticketing systems. When a tenant has a concern or maintenance request, they want it addressed as soon as possible. The quicker and more efficiently these tickets can be handled, the better the tenant experience. Therefore, having an automated ticketing system built into the platform can make a significant difference, ensuring rapid response times and efficient problem resolution.



   There's also the importance of aligning with sustainable and eco-friendly practices. Tenants today are more environmentally conscious than ever, and they appreciate when their living or working spaces align with these values. By incorporating eco-friendly communication strategies, property managers not only reduce their carbon footprint but also appeal to a broader and more conscious audience.


   Tenant communication is no longer about just sending messages; it's about engaging, informing, and building a community. Modern platforms offer property managers the tools needed to stay ahead of changing trends and ensure their communication strategies are not only efficient but also effective. As the needs and preferences of tenants continue to evolve, those who adapt and embrace these digital tools will undoubtedly stand out in the competitive world of property management.

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